5 manufacturing marketing tips for forward-thinking businesses

If your manufacturing business doesn’t currently have a digital marketing strategy in place, you are missing out on a huge network of potential customers. Traditionally, manufacturing and industrial businesses utilise offline marketing methods however, the growing digital market means many companies are now undertaking digital options for manufacturing marketing.

Competitive industries such as manufacturing require ongoing improvement of brand message and online presence. Failure to keep up with competition in the online world can leave your business behind. To help you start or improve your digital marketing for your manufacturing company, we have rounded up our top 5 tips…

5 tips for digital marketing for manufacturers

1. Have a marketing plan in place

This may sound obvious, however, having a marketing plan in place which covers all areas of your business is vital for the success of a campaign. Ongoing digital marketing is essential for manufacturing marketing plans due to the competitive nature of the business and complexities of its service offering.

2. Understand your target audience

When branching out into digital marketing for your manufacturing business it is essential to first understand your target audience. Gaining an understanding of your ideal client type will then help you to develop your marketing campaign on how to reach this demographic.

3. Set goals/KPIs

Setting goals and KPIs for your manufacturing marketing strategy will help you to stay on track with your marketing ideas. Working towards goals such as number of leads generated, specific search engine rankings and levels of traffic, can help you to stay focused with your manufacturing marketing efforts during an ongoing campaign.

4. Measure results of your industrial marketing campaign

Failing to understand the results of your industrial marketing campaign will prevent your company from making further gains in their digital marketing. Monitoring the results in terms of traffic, lead generation and overall online presence means you can understand which digital marketing services suit your business and industry best, helping you to understand where to further invest in the future.

5. Work with a specialist manufacturing marketing agency

By working with a qualified manufacturing marketing agency, you can feel confident that your marketing requirements are being handled properly. Utilising their expertise and understanding of digital marketing for industrial and manufacturing companies will ensure your campaign runs smoothly.

Our digital marketing services for manufacturing and industrial businesses

At Infused we work with forward-thinking manufacturing and industrial businesses on their digital marketing strategies. Our dedicated team work closely with your inhouse teams to create and implement a bespoke digital marketing campaign. As specialists in digital marketing, we create unique packages consisting of the following services:

• Search engine optimisation
• Pay per click advertisements
• Social media marketing
• Website design and development
• Content marketing campaigns

Our creative team utilise our knowledge of digital marketing for manufacturing businesses to ensure we meet the goals set at the beginning of our time working together. As digital marketing is an ongoing process, we regularly review our work and provide detailed reports on our progress.

We measure our campaigns on lead generation, therefore if you are looking to grow your business online, look no further than our digital marketing agency.

Speak to our digital marketing manufacturing team

If you would like to know more about our digital marketing packages for manufacturing teams, do not hesitate to get in touch. To speak with our professional team simply call 01254 447050 or email hello@infused.media and we will be in touch as soon as possible.