How to: SEO for accountants and accounting firms

Working in the accounting sector is highly competitive, with so many competitors, it can be daunting when establishing a marketing plan for your financial business. However, our SEO for accountants services are highly sought-after, with many accountants now looking to improve their inbound marketing approach.

Before you can make a start on improving your search rankings, we recommend carrying out thorough research into SEO for accounting firms. Looking into the key areas of SEO will help you understand how to make a start on your SEO campaign.

Key elements in SEO for accountants and financial service companies

Pre digital marketing campaign research for accounting firms

Keyword research is one of the most important aspects of SEO. It helps you to understand how your target audience are searching for. Finding the most appropriate keywords and phrases will help you to start building a master keyword document, which will be the basis of your campaign.

We recommend using reliable tools such as SEM Rush and Mangools to help with keyword research. This software will show the number of searches per month and importantly, how difficult the keywords/phrases are to rank for.

Onsite SEO for financial services businesses

If you work in the accounting industry, you need to make sure that you have flawless onsite SEO. The accounting and finance sector is incredibly competitive; therefore, it is essential to make sure everything is in place within onsite SEO to push your website past competitors.

Key factors in onsite SEO are SEO-friendly code, optimised page titles, URL structure, h1/h2 tags, interlinking, and of course – great content.

Content marketing for accountants

Creating content for your accountancy website is a key element of an SEO campaign. However, this doesn’t just involve showcasing the services you provide. Instead, including the keywords and phrases within your keyword master document means you will be working towards improving your website’s SEO.

For instance, if your accounting business is trying to target specific sectors, then you may want to try and create individual pages for your site so you can target them on the search engines. For example, if you provide accounting for contractors and sole traders, create a single page for this and include links to the other pages on your website within the content.

Offsite digital marketing for accounting firms

Link building is a key part of SEO so it is always a good idea to make sure that you have a strategy in place to keep things moving in the right direction. Securing an authority site to link to your site helps Google to understand your website is a reliable source of information and should be ranked highly.

Great ways to secure links include articles in online magazines (associated with your industry/service), links from partnered companies or clients and profiles on local directories.

Help with SEO for accountants and financial companies

Many of our clients simply don’t have the time or extensive knowledge required to implement a successful SEO campaign for their accounting firm. Instead, they choose to work with our dedicated team of SEO professionals, helping to improve their website’s rankings and generate new business.

If you would like to know more about how our SEO agency can support your business, do not hesitate to get in touch with our team.

Our professional team provide fully integrated marketing solutions for accounting and financial service providers throughout the UK. Simply call our friendly team on 01254 447050 or email hello@infused.media and we will be touch as soon as possible.